I started as a designer, and I never stopped thinking like one.
It starts with the one question: what's the brand not saying?
Every brand is sitting on a fact that would change how people see it. I use that unique aspect to create a system that expresses it clearly and connects with the audience in a way that feels familiar.
Expertise Shaped by Experience
I reposition brands that have drifted from what made them matter, launch products that define their category, and develop the teams that turn an idea into growth.
42% sales lift for a CPG brand.
226% increase in online quotes for an insurance company.
An identity that became a city's rallying cry.
Launched a Health Tech product into a category that didn't exist and dominated that category within 6 months.
Recognized by TIME as one of the year's best inventions.
I lead from the seam where craft meets the business.
When people are focused on a single vision, the path becomes clear.
Clarity creates conviction.
RECOGNITION
What People Say
Brian was instrumental in our resounding success as a top pick at CES…he is organized, diligent, talented, and a great team player.
Brian possesses a rare blend of problem-solving skills and an ability to elevate those around him, making him an exceptional and indispensable leader.
Brian's creative direction skills are top-notch, and his ability to manage his team and grow them as people and professionals are even better.
