I started as a designer, and I never stopped thinking like one.
It starts with the one question: what's the brand not saying?
Every brand is sitting on a fact that would change how people see it. I use that unique aspect to create a system that expresses it clearly and connects with the audience in a way that feels familiar.
Expertise Shaped by Experience
I reposition brands that have drifted from what made them matter, launch products that define their category, and develop the teams that turn an idea into growth.
42% sales lift for a CPG brand.
226% increase in online quotes for an insurance company.
An identity that became a city's rallying cry.
Launched a Health Tech product into a category that didn't exist and dominated that category within 6 months.
Recognized by TIME as one of the year's best inventions.
I lead from the seam where craft meets the business.
When people are focused on a single vision, the path becomes clear.
Clarity creates conviction.
RECOGNITION
What People Say
Brian was instrumental in our resounding success as a top pick at CES…he is organized, diligent, talented, and a great team player.
Brian possesses the rare 'figure it out' gene that fast-moving teams need, along with a strong capacity to develop the people around him.
He is deeply committed to his values, to the people around him, and to doing work that actually means something. Brian never loses sight of the Why. He is a bright light and a pleasure to be around.
