Talend

Data distrust stalls business decisions.

Data sits at the center of modern business, yet confidence in it remains low. Nearly 60% of executives say they don’t trust the data they work with, and 78% struggle to make data-driven decisions. Talend is pioneering the field of data health in pursuit of its mission to make data useful for every organization. The brand was positioned as the first data company to act as a strategic business partner, challenging the flawed data paradigm many organizations have come to accept.

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Reframing the data problem.

The campaign introduced Cosmo, Chief Destiny Officer, a character embodying the uncertainty many leaders face when making decisions with unreliable data. By personifying the problem, the narrative reframes poor data quality as something absurdly risky, no better than relying on tarot cards or a Magic 8 Ball to guide business decisions.

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Immediate growth and performance at launch.

190%

Increase in new leads generated at launch

32%‍

Overall increase in web traffic

1mm‍

Organic impressions within first 2 weeks

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